Google and the Royal Shakespeare Company are teaming up!

Get applying your stage make-up! Google and the Royal Shakespeare Company have recently teamed up to create a project based on Shakespeare’s A Midsummer Night’s Dream that will work to use the internet to bring the story to audiences around the world later in the summer. The two organisations collaborated in order to present a digital project called Midsummer Night’s Dreaming, which will mark the first time techno-giant Google has partnered with a theatre company. Regardless of this, the RSC is a theatre company embedded in the history of Britain and arguably a keystone in our development of theatre over the history of performing arts. As part of the initiative, A Midsummer Night’s Dream will be performed in the real time of the play, which will therefore take place over three days. The project, to be directed by RSC artistic director Gregory Doran, looks set to become an all-encompassing production which will demonstrate Shakespeare’s great works and invite others to also engage with the works too. In addition, using Google+ the search engine’s social networking site, audiences all around the world will be informed of what is happening online through new characters created especially for the event in addition to those which also appear in the work. These characters will ‘report’ on the events taking place using photographs or videos, involving audiences further. This both daring and innovative project will allow those involved to explore what happens when one of Shakespeare’s best-loved plays is experienced through the eyes of the internet as a play on a theatrical sharing both in reality and virtually. Audiences are now being invited to join the RSC on Google+, where new material and updates will be released each week. This is a performance Dancewear Central doesn't want to miss!